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Google Analytics New Features

Just minutes ago… Ok.  We lied.  Just SECONDS ago, Google announced 7 new features of their popular Google Analytics. Analytics Intelligence with Custom Alerts Expanded Goals and New Engagement Goals Expanded Mobile Reporting Unique Visitors Metric Advanced Analysis Features Share Advanced Segments and Custom Report Templates Multiple Custom Variables Which feature gets us most excited?  #1… Google Analytics custom alerts.  This feature has Analytics use AI (artificial intelligence) to monitor data and send you notices to alerts that you specify on your own.  This allows you to monitor metrics and data that YOU want to monitor and you can be notified via email or other fashions.  Pretty schnazzy.  Go...

Marketing: Be Consistent. Kudos to Southwest.

Do you ever wonder when you are listening to the radio why sometimes you hear the same commercials every hour, every day?  It’s because an effective marketing ad purchase is a repetitive ad.  Generally speaking, people do not act upon hearing an ad right away.  They have to hear it a couple of times.  Then one day as they pass by somewhere they’ll think to themselves, “Oh yeah! I remember hearing on the radio where I can get what I am looking for!” Southwest Airlines does a great job of this.  In addition to Southwest usually having the lowest prices, we are huge fans for a variety of reasons.  The main reason is their branding.  They brand themselves as a happy and loose operation.  This is a nice change from the stuffy, corporate world of airlines.  There have been many times while boarding a flight that I had the pleasure of listening to an attendant go over the flight safety guidelines in a less-than-traditionally-boring manner. The consistent, casual attitude of Southwest has made me become a regular. If you are asking what made me decide to write this snippet about being consistent on Thanksgiving morning, here’s your...

Free WordPress Theme Templates

Every good designer knows that sometimes there is no need to reinvent the wheel. In this case, the wheel would be using a good CMS (Content Management System).  There are many great CMS’s to use.  Two of the most common are WordPress and Joomla.  For this post we will focus on free WordPress templates as the topic.  (You can find some examples of free Joomla template themes <- here.) Instead of billing a client for weeks and weeks of development (reinventing the wheel), why not save you time and them money?  Installing WordPress can be done in a few minutes and the rest of your time can be spent customizing the theme to the liking of a client.  Additionally, existing CMS’s have more plugins than you can shake a stick at.  This will help get your client up and running quicker, which helps build your relationship in return. Win/win. Below are some free WordPress themes that we have found useful.  Enjoy! TemplatesBrowser.com ThemeLab.com TopWPthemes.com wordpress.org/extend/themes WordPress2u.com wordpressthemesbase.com WPskins.org...