Just minutes ago… Ok.  We lied.  Just SECONDS ago, Google announced 7 new features of their popular Google Analytics.

  1. Analytics Intelligence with Custom Alerts
  2. Expanded Goals and New Engagement Goals
  3. Expanded Mobile Reporting
  4. Unique Visitors Metric
  5. Advanced Analysis Features
  6. Share Advanced Segments and Custom Report Templates
  7. Multiple Custom Variables

Which feature gets us most excited?  #1… Google Analytics custom alerts.  This feature has Analytics use AI (artificial intelligence) to monitor data and send you notices to alerts that you specify on your own.  This allows you to monitor metrics and data that YOU want to monitor and you can be notified via email or other fashions.  Pretty schnazzy.  Go Google!