Marketing: Be Consistent. Kudos to Southwest.

Do you ever wonder when you are listening to the radio why sometimes you hear the same commercials every hour, every day?  It’s because an effective marketing ad purchase is a repetitive ad.  Generally speaking, people do not act upon hearing an ad right away.  They have to hear it a couple of times.  Then one day as they pass by somewhere they’ll think to themselves, “Oh yeah! I remember hearing on the radio where I can get what I am looking for!”

Southwest Airlines does a great job of this.  In addition to Southwest usually having the lowest prices, we are huge fans for a variety of reasons.  The main reason is their branding.  They brand themselves as a happy and loose operation.  This is a nice change from the stuffy, corporate world of airlines.  There have been many times while boarding a flight that I had the pleasure of listening to an attendant go over the flight safety guidelines in a less-than-traditionally-boring manner.

The consistent, casual attitude of Southwest has made me become a regular.

If you are asking what made me decide to write this snippet about being consistent on Thanksgiving morning, here’s your answer…

Southwest Thanksgiving Ding

Southwest Thanksgiving Ding