801-774-9999

The Power of Branding – Priceline Buys Kayak.com for $1.8 Billion

How would you like to launch a site and sell it 8 years later for nearly $2 billion? That’s exactly what the founders of Kayak.com just did. The sale has been reported that as of November 8, 2012, Priceline acquired Kayak.com for $1.8 billion in a cash and stock deal. Don’t feel too bad though. Some of the original founders include Expedia, Travelocity, and Orbitz related entities.

What is good to take away from this news is how important branding is. $1.8 billion is not pocket change. But 8 years isn’t exactly a long time either. Kayak.com turned themselves into a valuable asset through branding. It wasn’t but just a few short years ago when you most likely started seeing commercials on TV for Kayak.com. The frequency of these commercials continued to increase over the years, until they became a “familiar face” in households nationwide. Much like McDonalds, no matter what one you go to you can always expect the same taste, Kayak executed seamless experiences. The consistency of their TV imaging to their website design, to emails, etc. all matched. This quality branding contributed to making them an attractive asset to acquire. This is a good opportunity to review your brandability. Are you ready for the holiday rush and take this opportunity to increase your brand recognition?